mert.

Forward Deployed Growth Hacker / Technologist / MarTech Wizard

Open to new projects

I work inside your stack and make it grow.

I join your team, get access to the tools you already pay for, and wire them together: tracking that matches the CRM, automations that run without me, experiments with a result at the end.

$ npx benmertu

About

Most setups stop at “it’s tracking.” I keep going until it converts.

Forward deployed. I work from inside your accounts and your Slack, not from a slide deck. Whatever I build stays in your stack when I leave.

Technologist. When the tools don’t connect, I write the glue: scripts, webhooks, small internal apps.

MarTech. Analytics, CRM, email and ads set up so the numbers agree with each other.

How an engagement runs, on repeat.

Four steps. Each one hands its output to the next, and the last one feeds the first.

  1. 01 Build

    Tracking plans, data layers and the glue code between tools.

    • GA4
    • Google Tag Manager
    • Server-side tagging
    • Webhooks
    • Internal tools

  2. 02 Ship

    Deployed inside your stack, under your accounts.

    • CRM setup
    • Marketing automation
    • Zapier / Make / n8n
    • Cloudflare

  3. 03 Measure

    Attribution you can check against what sales actually closed.

    • Attribution
    • Dashboards
    • Conversion APIs
    • Search Console

  4. 04 Grow

    Run experiments, keep the winners, automate the boring parts.

    • A/B testing
    • SEO automation
    • Lifecycle email
    • Landing pages

What I get brought in for

Kinds of work, not case studies. The specifics stay with the clients.

  • Tracking & attribution

    Audit what fires, rebuild the tag setup, and connect ad platforms and CRM so a lead can be followed from first click to closed deal.

    Analytics · Attribution

  • CRM & automation

    Clean up the pipeline, set lead routing and scoring, and build the email sequences that should have existed already.

    CRM · Automation

  • SEO automation

    Scripts that handle technical checks, internal linking and page templates, so the team can spend its time on content.

    SEO · Scripts

  • Experiments

    Landing page and funnel tests with a written hypothesis and a clear stop rule.

    CRO · Experiments

  • Glue code & internal tools

    Small apps, webhooks and syncs that move data between tools the client already uses.

    Integrations · Tools

Have a project in mind?

mert@mintral.com.tr

Send me an email. Say what you sell and what’s stuck. I usually reply within a day.

Prefer a terminal? $ npx benmertu